As a result of scrupulous studies on the use of high elastic memory polymers U.GO has been developed for roads and highways applications as delineator post with homologated retroreflective bands. Its high elastic memory permits the bollard to deform itself completely during the impact turning in its original position and in its original shape also after many vehicles passages without registering damages neither to the vehicle nor to the bollard. High visibility also from long distances is assured by the application of more refractive bands. Because of its many features, mainly its elasticity and flexibility, U.GO is the ideal solution as Signal and Delineator for those areas characterized by goods handling and vehicles movement: warehouses, parking, roads, highways etc. The very simple and fast fixing through its bayonet system makes U.GO stretchy bollard perfect and suitable for many different application fields.